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000433367 001__ 433367
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000433367 008__ 100819s2011\\\\nyua\\\\\b\\\\001\0\eng\\
000433367 010__ $$a  2010033993
000433367 020__ $$a9780823232574 (pbk. : alk. paper)
000433367 020__ $$a0823232573 (pbk. : alk. paper)
000433367 020__ $$a9780823232567 (alk. paper)
000433367 020__ $$a0823232565 (alk. paper)
000433367 035__ $$a(OCoLC)ocn657270860
000433367 035__ $$a433367
000433367 040__ $$aDLC$$cDLC$$dYDX$$dYDXCP$$dIG#$$dBWX$$dUKMGB$$dMIX$$dCDX
000433367 049__ $$aISEA
000433367 05000 $$aP96.E25$$bP528 2011
000433367 08200 $$a338.4/730223$$222
000433367 1001_ $$aPicard, Robert G.
000433367 24514 $$aThe economics and financing of media companies /$$cRobert G. Picard.
000433367 250__ $$a2nd ed.
000433367 260__ $$aNew York :$$bFordham University Press,$$c2011.
000433367 300__ $$aix, 274 p. :$$bill. ;$$c23 cm.
000433367 504__ $$aIncludes bibliographical references and index.
000433367 5050_ $$aMedia firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
000433367 650_0 $$aMass media$$xEconomic aspects.
000433367 650_0 $$aMass media$$xFinance.
000433367 85200 $$bgen$$hP96.E25$$iP528$$i2011
000433367 909CO $$ooai:library.usi.edu:433367$$pGLOBAL_SET
000433367 980__ $$aBIB
000433367 980__ $$aBOOK