Title
Wine wars [electronic resource] : the curse of the Blue Nun, the miracle of Two Buck Chuck, and the revenge of the terroirists / Mike Veseth.
ISBN
9780742568211 (electronic book)
9780742568198
Publication Details
Lanham, Md. : Rowman & Littlefield Publishers : Distributed by National Book Network, 2011.
Language
English
Description
1 online resource (vi, 255 p.)
Call Number
HD9370.5 .V47 2011eb
Dewey Decimal Classification
338.4/76632
Summary
Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices. Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable McWine reliability. Will globalization and Two Buck Chuck destroy the essence of wine? Perhaps, but not without a fight, Veseth argues. He counts on 'the revenge of the terroirists' to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change. Veseth has 'grape expectations' that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled"--Provided by publisher.
Note
Description based on print version record.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
A tale of two glasses
Old bottles, new wine
The DaVino code
Missionaries, migrants and market reforms
The masters of wine
Curse of the Blue Nun
America's hangover
Martians versus Wagnerians
They always buy the ten cent wine
Everyone's a critic
The McWine conspiracy
The future of wine in three bottles
Mondovino and the revenge of the terroirists
The war on terroir
The China syndrome
The best of wines or the worst of wines?
Grape expectations tasting.
