000433388 000__ 03648cam\a2200385Ia\4500 000433388 001__ 433388 000433388 005__ 20210513151636.0 000433388 006__ m\\\\\o\\d\\\\\\\\ 000433388 007__ cr\cn\nnnunnun 000433388 008__ 120116s2011\\\\mdu\\\\\ob\\\\001\0\eng\d 000433388 010__ $$z 2010050585 000433388 020__ $$a9780742568211$$q(electronic book) 000433388 020__ $$z9780742568198 000433388 035__ $$a(OCoLC)ocn712148445 000433388 035__ $$a(CaPaEBR)ebr10459014 000433388 035__ $$a(MiAaPQ)EBC675425 000433388 040__ $$aCaPaEBR$$cCaPaEBR 000433388 05014 $$aHD9370.5$$b.V47 2011eb 000433388 08204 $$a338.4/76632$$222 000433388 1001_ $$aVeseth, Michael. 000433388 24510 $$aWine wars$$h[electronic resource] :$$bthe curse of the Blue Nun, the miracle of Two Buck Chuck, and the revenge of the terroirists /$$cMike Veseth. 000433388 24630 $$aCurse of the Blue Nun, the miracle of Two Buck Chuck, and the revenge of the terroirists 000433388 260__ $$aLanham, Md. :$$bRowman & Littlefield Publishers :$$bDistributed by National Book Network,$$c2011. 000433388 300__ $$a1 online resource (vi, 255 p.) 000433388 500__ $$aDescription based on print version record. 000433388 504__ $$aIncludes bibliographical references and index. 000433388 5050_ $$aA tale of two glasses -- Old bottles, new wine -- The DaVino code -- Missionaries, migrants and market reforms -- The masters of wine -- Curse of the Blue Nun -- America's hangover -- Martians versus Wagnerians -- They always buy the ten cent wine -- Everyone's a critic -- The McWine conspiracy -- The future of wine in three bottles -- Mondovino and the revenge of the terroirists -- The war on terroir -- The China syndrome -- The best of wines or the worst of wines? -- Grape expectations tasting. 000433388 506__ $$aAccess limited to authorized users. 000433388 520__ $$aWriting with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices. Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable McWine reliability. Will globalization and Two Buck Chuck destroy the essence of wine? Perhaps, but not without a fight, Veseth argues. He counts on 'the revenge of the terroirists' to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change. Veseth has 'grape expectations' that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled"--Provided by publisher. 000433388 650_0 $$aGlobalization$$xEconomic aspects. 000433388 650_0 $$aWine industry. 000433388 77608 $$iPrint version:$$aVeseth, Michael.$$tWine wars.$$dLanham, Md. : Rowman & Littlefield Publishers : Distributed by National Book Network, 2011$$z9780742568198$$w(DLC) 2010050585$$w(OCoLC)681502287 000433388 8520_ $$bacq 000433388 85280 $$bebk$$hProQuest Ebook Central 000433388 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=675425$$zOnline Access 000433388 909CO $$ooai:library.usi.edu:433388$$pGLOBAL_SET 000433388 980__ $$aEBOOK 000433388 980__ $$aBIB 000433388 982__ $$aEbook 000433388 983__ $$aOnline