1. Taking the first step : Consumption and renewal
Choices, choices, choices
Nearly all new products fail
Taking responsibility and thriving
A taste of things to come
Making the business case
2. Mechanics of human behavior : Assumption vs. data
Inside the consumer
The nitty gritty of collecting data
Wrapping it up
3. Marketing and truth : The consumer relationship
Ethics-based marketing and business
Package as bridge or barrier
Thing or service?
Eco-labeling and eco-marketing claims
Speaking the truth, and meaning it
How to get it right
The package/product team
How to create an eco-package in three easy steps
4. Laws and economics : The changing landscape: laws and regulations
Regulations around the globe
A path forward
Unwrapping global packaging: trade and policy
The scope of global trade in packaging
The scope of environmental impact of packaging
Looking forward
5. Systems thinking : The systems view
Bridging the gap with systems
Systems and design
Package as a system
Adapt to the environment
Properties of systems
Taking advantage of the systems view
Biomimicry
Permaculture principles in design
Change management
Technical approaches
Systems approaches
The next level in the picture
Your nearest advantage may be behind you
Innovation heuristics
6. Materials and processes : Paper or plastic? Neither!
What are we trashing
Paper
Alternative paper
Plastics
Metals
Glass
Energy changes everything
Printing
The wonderful world of waste
7. Innovation toolbox : Eco-packaging in three east steps
Definition of sustainable packaging
Consumer's shopping list for positive change
Innovation heuristics
Fair trade essentials
Overview of environmental marketing claims
Eco seals, certifications, and claims
Materials choices at a glance
Eco-resources at a glance
Glossary of basic packaging terminology.