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1: Good and bad strategy
Good strategy is unexpected
Discovering power
Bad strategy
Why so much bad strategy?
The kernel of good strategy
2: Sources of power
Using leverage
Proximate objectives
Chain-link systems
Using design
Focus
Growth
Using advantage
Using dynamics
Inertia and entropy
Putting it together
3: Thinking like a strategist
The science of strategy
Using your head
Keeping your head.

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