Why we love Disney : the power of the Disney brand / Andi Stein.
Stein, Andi, 1960-
2011
PN1999.W27 S72 2011 (Mapit)
Available at General Collection

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Title Why we love Disney : the power of the Disney brand / Andi Stein.
Author Stein, Andi, 1960-
ISBN 9781433108976 (pbk. : alk. paper)
1433108976 (pbk. : alk. paper)
9781433108983 (alk. paper)
1433108984 (alk. paper)
Imprint New York : Peter Lang, c2011.
Language English
Description 282 p. : ill. ; 23 cm.
Call Number PN1999.W27 S72 2011
Dewey Decimal Classification 384/.80979494
Bibliography, etc. Note Includes bibliographical references and index.
Record Appears in On-Campus Resources > Books
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Introduction
Disney history: the Walt Disney years
Disney history : the post-Walt years
Disney characters
Disney films
Disney television
Disney theme parks
Disney music
Disney theater and live entertainment
Disney travel and tourism
Disney sports
Disney home entertainment and interactive media
Disney marketing and promotion
Disney merchandising
Disney and the global marketplace.

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