@article{433530,
      recid = {433530},
      author = {Harwood, John,},
      title = {The interface IBM and the transformation of corporate  design, 1945-1976 / [electronic resource] :},
      publisher = {University of Minnesota Press,},
      address = {Minneapolis, Minn. :},
      pages = {1 online resource (278 p.) :},
      year = {2011},
      note = {Description based on print version record.},
      abstract = {In February 1956 the president of IBM, Thomas Watson Jr.,  hired the industrial designer and architect Eliot F. Noyes,  charging him with reinventing IBM's corporate image, from  stationery and curtains to products such as typewriters and  computers and to laboratory and administration buildings.  What followed-a story told in full for the first time in  John Harwood's The Interface-remade IBM in a way that would  also transform the relationships between design, computer  science, and corporate culture. IBM's program assembled a  cast of leading figures in American design: Noyes, Charles  Eames, Paul Ra.},
      url = {http://library.usi.edu/record/433530},
}