TY  - GEN
AB  - In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Ra.
AU  - Harwood, John,
CN  - Proquest Ebook Central
CN  - HD9696.2.U64
CY  - Minneapolis, Minn. :
DA  - c2011.
ID  - 433530
KW  - Corporations
KW  - Industrial design.
KW  - Modern movement (Architecture)
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=819526
N1  - Description based on print version record.
N2  - In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Ra.
PB  - University of Minnesota Press,
PP  - Minneapolis, Minn. :
PY  - c2011.
SN  - 9780816678495 (electronic bk.)
T1  - The interfaceIBM and the transformation of corporate design, 1945-1976 /
TI  - The interfaceIBM and the transformation of corporate design, 1945-1976 /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=819526
ER  -