000433530 000__ 02779cam\a2200493\a\4500 000433530 001__ 433530 000433530 005__ 20211101163012.0 000433530 006__ m\\\\\\\\u\\\\\\\\ 000433530 007__ cr\cn\nnnunnun 000433530 008__ 120118s2011\\\\mnuacf\\ob\\\\001\0\eng\d 000433530 010__ $$z2011031742 000433530 019__ $$a774293612 000433530 020__ $$a9780816678495 (electronic bk.) 000433530 020__ $$z9780816674527 (pbk.) 000433530 020__ $$z9780816670390 000433530 035__ $$a(OCoLC)ocn768082776 000433530 035__ $$a(CaPaEBR)ebr10519770 000433530 035__ $$a433530 000433530 040__ $$aCaPaEBR$$cCaPaEBR 000433530 043__ $$an-us--- 000433530 05014 $$aHD9696.2.U64$$bI2547 2011eb 000433530 08204 $$a338.7/6004097309045$$223 000433530 1001_ $$aHarwood, John,$$d1977- 000433530 24514 $$aThe interface$$h[electronic resource] :$$bIBM and the transformation of corporate design, 1945-1976 /$$cJohn Harwood. 000433530 260__ $$aMinneapolis, Minn. :$$bUniversity of Minnesota Press,$$cc2011. 000433530 300__ $$a1 online resource (278 p.) :$$bill. (some col.) 000433530 4901_ $$aA Quadrant book 000433530 500__ $$aDescription based on print version record. 000433530 504__ $$aIncludes bibliographical references and index. 000433530 5050_ $$aIntroduction: the interface -- Eliot Noyes, Paul Rand, and the beginnings of the IBM design program -- The architecture of the computer -- IBM architecture : the multinational counterenvironment -- Naturalizing the computer : IBM spectacles -- Conclusion : virtual paradoxes. 000433530 506__ $$aAccess limited to authorized users. 000433530 520__ $$aIn February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Ra. 000433530 60010 $$aNoyes, Eliot. 000433530 60010 $$aRand, Paul,$$d1914-1996. 000433530 61020 $$aInternational Business Machines Corporation$$xHistory. 000433530 650_0 $$aCorporations$$zUnited States$$xHistory. 000433530 650_0 $$aIndustrial design. 000433530 650_0 $$aModern movement (Architecture)$$zUnited States. 000433530 655_0 $$aElectronic books. 000433530 77608 $$iPrint version:$$aHarwood, John, 1977-$$tInterface.$$dMinneapolis : University of Minnesota Press, 2011$$z9780816670390$$z9780816674527$$w(DLC) 2011031742$$w(OCoLC)719427931 000433530 830_0 $$aQuadrant book. 000433530 8520_ $$bacq 000433530 85280 $$bebk$$hProquest Ebook Central 000433530 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=819526$$zOnline Access 000433530 909CO $$ooai:library.usi.edu:433530$$pGLOBAL_SET 000433530 980__ $$aEBOOK 000433530 980__ $$aBIB 000433530 982__ $$aEbook 000433530 983__ $$aOnline