000433533 000__ 03698cam\a2200397\a\4500 000433533 001__ 433533 000433533 005__ 20210513151658.0 000433533 006__ m\\\\\o\\d\\\\\\\\ 000433533 007__ cr\cn\nnnunnun 000433533 008__ 120118s2011\\\\mdua\\\\ob\\\\001\0\eng\d 000433533 010__ $$z 2006100596 000433533 020__ $$a9781442206700$$q(electronic book) 000433533 020__ $$z9781442206687 000433533 035__ $$a(OCoLC)ocn715183361 000433533 035__ $$a(CaPaEBR)ebr10454806 000433533 035__ $$a(MiAaPQ)EBC669808 000433533 040__ $$aCaPaEBR$$cCaPaEBR 000433533 043__ $$an-us--- 000433533 05014 $$aHF5823$$b.B47 2011eb 000433533 1001_ $$aBerger, Arthur Asa,$$d1933- 000433533 24510 $$aAds, fads, and consumer culture$$h[electronic resource] :$$badvertising's impact on American character and society /$$cArthur Asa Berger ; with illustrations by the author. 000433533 250__ $$a4th ed. 000433533 260__ $$aLanham [Md.] :$$bRowman & Littlefield Publishers,$$c2011. 000433533 300__ $$a1 online resource (xxiii, 233 p.) :$$bill. (some col.) 000433533 500__ $$aDescription based on print version record. 000433533 504__ $$aIncludes bibliographical references and index. 000433533 5050_ $$aAdvertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements, or, Six ways of looking at a Fidji perfume advertisement -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?. 000433533 506__ $$aAccess limited to authorized users. 000433533 520__ $$a"Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory. The marketing discussion deals with the Values and Lifestyle Typology (VALS) and the Claritas typology. The chapters analyzing print advertisements and television commercials are distinctive features of the book. For print advertising, it provides a list of topics to consider in analyzing print advertising and then provides a detailed analysis of a fascinating Fidji perfume advertisement that shows a Polynesian woman with a snake around her neck. It provides a semiotic, psychoanalytic, sociological, Marxist, mythic, and Feminist analysis of this advertisement. For television commercials, it analyzes the famous Macintosh "1984" commercials in a number of different ways as well. In the last chapter it speculates about the role of advertising in selling drugs to people, children and advertising, and the problems advertising agencies have in getting people's attention. It also offers a glossary to terms used in the book and an annotated bibliography." --Publisher's website. 000433533 650_0 $$aAdvertising$$zUnited States. 000433533 650_0 $$aPopular culture$$zUnited States. 000433533 650_0 $$aConsumer education$$zUnited States. 000433533 77608 $$iPrint version:$$aBerger, Arthur Asa, 1933-$$tAds, fads, and consumer culture.$$b4th ed.$$dLanham, Md. : Rowman & Littlefield Publishers, 2011$$z9781442206687$$w(DLC) 2011293768$$w(OCoLC)700406822 000433533 8520_ $$bacq 000433533 85280 $$bebk$$hProQuest Ebook Central 000433533 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=669808$$zOnline Access 000433533 909CO $$ooai:library.usi.edu:433533$$pGLOBAL_SET 000433533 980__ $$aEBOOK 000433533 980__ $$aBIB 000433533 982__ $$aEbook 000433533 983__ $$aOnline