Myth: entrepreneurs are visionaries
I don't have a good idea
Myth: entrepreneurs are risk takers
I don't have enough money
Myth: entrepreneurs are extraordinary forecasters
I don't know how to take the plunge
Myth: entrepreneurs are not like the rest of us
I'm human; I'm afraid of failing
The bird-in-hand principle: start with what you have
Worldmaking: understand transformation
The affordable loss principle: risk little, fail cheap
Financing: bootstrap the venture
The crazy quilt principle: form partnerships
Ownership and control: manage investors
The lemonade principle: leverage surprise
Business plans and business models: make pitches
Venture identity: build brand
The pilot-on-the-plane principle: apply non-predictive control
When the venture grows up
Entrepreneurship as a technology for social change.