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000434515 05000 $$aHD9710.U54$$bF636 2012
000434515 08200 $$a338.7/629222092$$223
000434515 1001_ $$aHoffman, Bryce G.
000434515 24510 $$aAmerican icon :$$bAlan Mulally and the fight to save Ford Motor Company /$$cBryce G. Hoffman.
000434515 250__ $$a1st ed.
000434515 260__ $$aNew York :$$bCrown Business,$$cc2012.
000434515 300__ $$ax, 422 p., [8] p. of plates :$$bill. ;$$c25 cm.
000434515 504__ $$aIncludes bibliographical references and index.
000434515 520__ $$aAt the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
000434515 60010 $$aMulally, Alan R.
000434515 61020 $$aFord Motor Company.
000434515 650_0 $$aAutomobile industry and trade$$zUnited States$$xHistory.
000434515 85200 $$bgen$$hHD9710.U54$$iF636$$i2012
000434515 909CO $$ooai:library.usi.edu:434515$$pGLOBAL_SET
000434515 980__ $$aBIB
000434515 980__ $$aBOOK