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000434657 010__ $$a  2011001628
000434657 020__ $$a1439121206
000434657 020__ $$a9781439121207
000434657 020__ $$a1439121222 (pbk.)
000434657 020__ $$a9781439121221 (pbk.)
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000434657 05000 $$aHD2731$$b.B227 2011
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000434657 1001_ $$aBakan, Joel.
000434657 24510 $$aChildhood under siege :$$bhow big business targets children /$$cJoel Bakan.
000434657 250__ $$a1st Free Press hardcover ed.
000434657 260__ $$aNew York :$$bFree Press,$$c2011.
000434657 300__ $$ax, 277 p. ;$$c24 cm.
000434657 504__ $$aIncludes bibliographical references and index.
000434657 50500 $$tThe century of the child --$$tWhack your soul mate and boneless girl --$$tThe new cirriculum of childhood --$$tPrescriptions for profit --$$tPom-poms for pills --$$tA dangerous and unnatural experiment --$$tPrecautionary tales --$$tIn our own backyard --$$tRace to nowhere --$$tNarrowing minds.
000434657 520__ $$a"Bakan offers passionate argument and copious research in this compelling call for parents to stand up for their children."--Booklist (starred review)
000434657 520__ $$a"Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the renowned film and international bestselling book The Corporation, uncovers the astonishing degree to which companies exploit the special vulnerabilities of children, manipulate parents' fears, and operate with callous disregard for children's health and well-being. The number of children taking dangerous psychotropic drugs has skyrocketed as pharmaceutical companies employ insidious, often illegal tactics to inflate diagnoses of disorders and convince parents their children require medication. A highly sophisticated marketing industry deploys increasingly subtle and powerful tactics to play on children's intense emotions and desires and to lure them into obsessive consumerism. Computer game designers craft techniques to titillate children with sex and violence, while social media developers infiltrate and shape children's social and emotional worlds to compel them to spend more and more monetizable time online. America's schools are being transformed into profit centers while children are subjected to increasingly regimented teaching that thwarts curiosity and creativity, numbing the joy of learning. And children's chronic health problems, from asthma to cancer, autism, and birth defects, steadily escalate as thousands of new industrial chemicals are dumped into their environments. Nelson Mandela once sagely remarked that "there can be no keener revelation of a society's soul than the way it treats its children." The problem today, as Joel Bakan reveals, is that business interests have made protecting children extremely difficult. Corporations pump billions into rendering parents and governments powerless to shield children from an unrelenting commercial assault, with the result that after a century of progress, during which protective laws and regulations were widely promulgated, children are once again exposed to substantial harms at the hands of economic actors. Childhood Under Siege leaves no room for doubt that this assault on childhood is a major crisis of our time. A powerful manifesto for urgent change, it empowers us to shield our own children while offering concrete and realistic proposals for legal reforms that would protect all children from these predatory practices. "--Publisher's description
000434657 650_0 $$aCorporations$$xMoral and ethical aspects.
000434657 650_0 $$aChild consumers.
000434657 650_0 $$aTarget marketing.
000434657 650_0 $$aChild welfare.
000434657 85200 $$bgen$$hHD2731$$i.B227$$i2011
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000434657 980__ $$aBIB
000434657 980__ $$aBOOK