@article{434706,
      author = {Scudamore, James,},
      url = {http://library.usi.edu/record/434706},
      title = {Heliopolis /},
      publisher = {Europa Editions,},
      abstract = {"Born in one of São Paulo's teeming 'favelas', Ludo makes  a remarkable journey from one side of the city's  impermeable social divide to the other. Rescued and raised  by the plutocrat Zé Generoso, Ludo has spent his young  life in the gated, guarded community of the super rich,  shuffling from country estate to city in the family  helicopter. Now, after a failed stint at an illustrious  business school in America, Ludo has returned to São  Paulo, where he works at a vacuous communications company  that is busily marketing a new chain of MaxiBudget  supermarkets to the city's poorest residents. Ludo is thus  forced to promote his adopted lifestyle to the slums from  which he emerged and navigate his own uncomfortable place  in a cavernous class divide. To make matters vastly more  complicated, he has developed an obsessive, adulterous love  for his adoptive sister, whose husband is his only  friend."--Front flap.},
      recid = {434706},
      pages = {277 p. ;},
      address = {New York :},
      year = {2010},
}