000434706 000__ 01898cam\a2200289Ia\4500
000434706 001__ 434706
000434706 005__ 20210513152005.0
000434706 008__ 100304s2010\\\\nyu\\\\e\\\\\\000\1\eng\d
000434706 020__ $$a9781933372730 (pbk.)
000434706 020__ $$a1933372737 (pbk.)
000434706 035__ $$a(OCoLC)ocn548596926
000434706 040__ $$aBTCTA$$beng$$cBTCTA$$dYDXCP$$dZGX$$dLF3$$dCDX$$dUPP$$dBDX
000434706 043__ $$as-bl---
000434706 049__ $$aISEA
000434706 050_4 $$aPR6119.C39$$bH45 2010
000434706 092__ $$a[Fic]$$bScudamore
000434706 1001_ $$aScudamore, James,$$d1976-
000434706 24510 $$aHeliopolis /$$cJames Scudamore.
000434706 260__ $$aNew York :$$bEuropa Editions,$$c2010.
000434706 300__ $$a277 p. ;$$c21 cm.
000434706 520__ $$a"Born in one of São Paulo's teeming 'favelas', Ludo makes a remarkable journey from one side of the city's impermeable social divide to the other. Rescued and raised by the plutocrat Zé Generoso, Ludo has spent his young life in the gated, guarded community of the super rich, shuffling from country estate to city in the family helicopter. Now, after a failed stint at an illustrious business school in America, Ludo has returned to São Paulo, where he works at a vacuous communications company that is busily marketing a new chain of MaxiBudget supermarkets to the city's poorest residents. Ludo is thus forced to promote his adopted lifestyle to the slums from which he emerged and navigate his own uncomfortable place in a cavernous class divide. To make matters vastly more complicated, he has developed an obsessive, adulterous love for his adoptive sister, whose husband is his only friend."--Front flap.
000434706 650_0 $$aMarketing personnel$$vFiction.
000434706 650_0 $$aSuccess$$xPsychological aspects$$vFiction.
000434706 650_7 $$aSuccess$$xPsychological aspects$$vFiction.$$2sears
000434706 650_7 $$aSocial classes$$zSão Paulo (Brazil)$$vFiction.$$2sears
000434706 651_0 $$aSão Paulo (Brazil)$$xSocial conditions$$vFiction.
000434706 651_7 $$aSão Paulo (Brazil)$$xSocial conditions$$vFiction.$$2sears
000434706 8520_ $$bacq
000434706 909CO $$ooai:library.usi.edu:434706$$pGLOBAL_SET
000434706 980__ $$aBIB