TY - BOOK N2 - Collects essays, interviews, and insights on innovation by such field leaders as Peter Drucker, Richard Florida, and Eric Von Hippel. AB - Collects essays, interviews, and insights on innovation by such field leaders as Peter Drucker, Richard Florida, and Eric Von Hippel. T1 - The innovator's cookbook :essentials for inventing what is next / DA - c2011. CY - New York : AU - Johnson, Steven, ET - 1st Riverhead trade paperback ed. CN - BF408 CN - BF408 PB - Riverhead Books, PP - New York : PY - c2011. ID - 434757 KW - Creative ability. KW - Technological innovations. SN - 9781594485589 (pbk.) SN - 1594485585 (pbk.) TI - The innovator's cookbook :essentials for inventing what is next / ER -