Gurus and oracles [electronic resource] : the marketing of information / Miklos Sarvary.
Sarvary, M. (Miklos)
2012
HD9999.I492 S28 2012eb
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Title
Gurus and oracles [electronic resource] : the marketing of information / Miklos Sarvary.
Author
Sarvary, M. (Miklos)
ISBN
9780262301176 (electronic book)
9780262016940
Publication Details
Cambridge, Mass. : MIT Press, c2012.
Language
English
Description
1 online resource (xv, 176 p.) : ill.
Call Number
HD9999.I492 S28 2012eb
Dewey Decimal Classification
001.068/8
Summary
An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets.
Note
Description based on print version record.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Available in Other Form
Gurus and oracles.
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Online Access
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Is there a market for information
Decisions and information
Competitive pricing of information
Why information sellers lie
The information value chain
Networks, search and interfaces
Branding information
R&D for information and knowledge
Conclusion.

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