Gurus and oracles [electronic resource] : the marketing of information / Miklos Sarvary.
Sarvary, M. (Miklos)
2012
HD9999.I492 S28 2012eb
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Title Gurus and oracles [electronic resource] : the marketing of information / Miklos Sarvary.
Author Sarvary, M. (Miklos)
ISBN 9780262301176 (electronic book)
9780262016940
Imprint Cambridge, Mass. : MIT Press, c2012.
Language English
Description 1 online resource (xv, 176 p.) : ill.
Call Number HD9999.I492 S28 2012eb
Dewey Decimal Classification 001.068/8
Summary An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets.
Note Description based on print version record.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Available in Other Form Gurus and oracles.
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Is there a market for information
Decisions and information
Competitive pricing of information
Why information sellers lie
The information value chain
Networks, search and interfaces
Branding information
R&D for information and knowledge
Conclusion.

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