The filter bubble : what the Internet is hiding from you / Eli Pariser.
2011
ZA4237 .P37 2011 (Mapit)
Available at General Collection
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Details
Title
The filter bubble : what the Internet is hiding from you / Eli Pariser.
Author
ISBN
9781594203008
1594203008
1594203008
Published
New York : Penguin Press, 2011.
Language
English
Description
294 pages ; 22 cm
Call Number
ZA4237 .P37 2011
Dewey Decimal Classification
004.67/8
Summary
The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Record Appears in
Table of Contents
The race for relevance
The user is the content
The Adderall society
The you loop
The public is irrelevant
Hello, world!
What you want, whether you want it or not
Escape from the city of ghettos.
The user is the content
The Adderall society
The you loop
The public is irrelevant
Hello, world!
What you want, whether you want it or not
Escape from the city of ghettos.