@article{435661,
      recid = {435661},
      author = {Steinberg, Marc,},
      title = {Anime's media mix : franchising toys and characters in  Japan /},
      publisher = {University of Minnesota Press,},
      address = {Minneapolis :},
      pages = {xvii, 314 p. :},
      year = {2012},
      url = {http://library.usi.edu/record/435661},
}