TY  - BOOK
AU  - Steinberg, Marc,
CN  - HF5415.17
CN  - HF5415.17
CY  - Minneapolis :
DA  - c2012.
ID  - 435661
KW  - Character merchandising
KW  - Character toys
KW  - Cartoon characters
KW  - Comic strip characters
KW  - Animated television programs
KW  - Animated films
KW  - Comic books, strips, etc.
PB  - University of Minnesota Press,
PP  - Minneapolis :
PY  - c2012.
SN  - 9780816675494 (alk. paper)
SN  - 081667549X (alk. paper)
SN  - 9780816675500 (pbk. : alk. paper)
SN  - 0816675503 (pbk. : alk. paper)
T1  - Anime's media mix :franchising toys and characters in Japan /
TI  - Anime's media mix :franchising toys and characters in Japan /
ER  -