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000435661 001__ 435661
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000435661 008__ 110801s2012\\\\mnua\\\\\b\\\s001\0\eng\\
000435661 010__ $$a  2011031800
000435661 020__ $$a9780816675494 (alk. paper)
000435661 020__ $$a081667549X (alk. paper)
000435661 020__ $$a9780816675500 (pbk. : alk. paper)
000435661 020__ $$a0816675503 (pbk. : alk. paper)
000435661 035__ $$a(OCoLC)ocn750401392
000435661 035__ $$a435661
000435661 040__ $$aDLC$$beng$$cDLC$$dYDX$$dBTCTA$$dYDXCP$$dBWX
000435661 042__ $$apcc
000435661 043__ $$aa-ja---
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000435661 05000 $$aHF5415.17$$b.S74 2012
000435661 08200 $$a381/.45791453$$223
000435661 1001_ $$aSteinberg, Marc,$$d1977-
000435661 24510 $$aAnime's media mix :$$bfranchising toys and characters in Japan /$$cMarc Steinberg.
000435661 260__ $$aMinneapolis :$$bUniversity of Minnesota Press,$$cc2012.
000435661 300__ $$axvii, 314 p. :$$bill. ;$$c23 cm.
000435661 504__ $$aIncludes bibliographical references and index.
000435661 5050_ $$aIntroduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
000435661 650_0 $$aCharacter merchandising$$zJapan.
000435661 650_0 $$aCharacter toys$$zJapan.
000435661 650_0 $$aCartoon characters$$zJapan.
000435661 650_0 $$aComic strip characters$$zJapan.
000435661 650_0 $$aAnimated television programs$$zJapan$$xHistory and criticism.
000435661 650_0 $$aAnimated films$$zJapan$$xHistory and criticism.
000435661 650_0 $$aComic books, strips, etc.$$zJapan$$xHistory and criticism.
000435661 85200 $$bgen$$hHF5415.17$$i.S74$$i2012
000435661 909CO $$ooai:library.usi.edu:435661$$pGLOBAL_SET
000435661 980__ $$aBIB
000435661 980__ $$aBOOK