Generation Y in consumer and labour markets / Anders Parment.
Parment, Anders, 1972-
2012
HQ799.5 .P37 2012 (Mapit)
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Title Generation Y in consumer and labour markets / Anders Parment.
Author Parment, Anders, 1972-
ISBN 9780415886482
0415886481
Publication Details New York : Routledge, 2012.
Language English
Description xx, 153 p. : ill. ; 24 cm.
Call Number HQ799.5 .P37 2012
Dewey Decimal Classification 331.3/40973
Bibliography, etc. Note Includes bibliographical references and index.
Series Routledge interpretive marketing research series ; 15.
Record Appears in On-Campus Resources > Books
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Introduction
Generational cohorts and the emergence of Generation Y
Generation Y and society: values and defining moments
Generation Y and the market environment
Generation Y and the social environment
Generation Y as consumers and coworkers.

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