TY - BOOK N2 - Surveys the life and career of the social theorist best known for the quotation, "The medium is the message," who helped shape the culture of the 1960s and predicted the future of television and the rise of the Internet. AB - Surveys the life and career of the social theorist best known for the quotation, "The medium is the message," who helped shape the culture of the 1960s and predicted the future of television and the rise of the Internet. T1 - Marshall McLuhan :you know nothing of my work! / DA - c2010. CY - New York : AU - Coupland, Douglas. CN - P92.5.M3 CN - P92.5.M3 PB - Atlas & Co. : PB - Distributed to the trade by W.W. Norton & Co., PP - New York : PY - c2010. ID - 435773 KW - Mass media specialists SN - 9781935633167 SN - 1935633163 TI - Marshall McLuhan :you know nothing of my work! / ER -