@article{435894,
      recid = {435894},
      author = {Jacoby, Susan,},
      title = {Never say die : the myth and marketing of the new old age  /},
      publisher = {Pantheon Books,},
      address = {New York :},
      pages = {xiii, 332 p. ;},
      year = {2011},
      abstract = {From the author of the bestselling The Age of American  Unreason comes this critique of the myth that a radically  new old age, unmarred by physical and mental infirmity,  financial problems, or loneliness, awaits the baby-boom  generation. In a narrative that combines the intensely  personal with social, economic, and historical analysis,  the author turns an eye on the marketers of longevity,  pharmaceutical companies, lifestyle gurus, and scientific  businessmen who suggest that there will soon be a "cure"  for the "disease" of aging.  She separates hype from  realistic hope in an appraisal of subjects that include the  explosion of Alzheimer's cases and the impact of possible  cuts in Social Security.  The book presents a critique of  these modern practices promoting morally questionable and  expensive illusions of thriving longevity.},
      url = {http://library.usi.edu/record/435894},
}