Blowing up the brand : critical perspectives on promotional culture / edited by Melissa Aronczyk and Devon Powers.
2010
HD69.B7 B575 2010 (Mapit)
Available at General Collection
Items
Details
Title
Blowing up the brand : critical perspectives on promotional culture / edited by Melissa Aronczyk and Devon Powers.
ISBN
9781433108679 (pbk. : alk. paper)
1433108674 (pbk. : alk. paper)
9781433108662 (alk. paper)
1433108666 (alk. paper)
1433108674 (pbk. : alk. paper)
9781433108662 (alk. paper)
1433108666 (alk. paper)
Publication Details
New York : P. Lang, c2010.
Language
English
Description
vi, 338 p. : ill. ; 23 cm.
Call Number
HD69.B7 B575 2010
Dewey Decimal Classification
306.3/4
Summary
"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Aronczyk, Melissa.
Powers, Devon.
Powers, Devon.
Series
Popular culture & everyday life ; v. 21.
Record Appears in
On-Campus Resources > Books
All Resources
All Resources
Table of Contents
Authenticity, value, and the utility of fiction in promotional culture
Branded space, branded citizens
Branding and the promotional public sphere
Performing the brand : art, entertainment, and entrepreuneurship.
Branded space, branded citizens
Branding and the promotional public sphere
Performing the brand : art, entertainment, and entrepreuneurship.