Blowing up the brand : critical perspectives on promotional culture / edited by Melissa Aronczyk and Devon Powers.
Aronczyk, Melissa.; Powers, Devon.
2010
HD69.B7 B575 2010 (Mapit)
Available at General Collection

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Title Blowing up the brand : critical perspectives on promotional culture / edited by Melissa Aronczyk and Devon Powers.
ISBN 9781433108679 (pbk. : alk. paper)
1433108674 (pbk. : alk. paper)
9781433108662 (alk. paper)
1433108666 (alk. paper)
Publication Details New York : P. Lang, c2010.
Language English
Description vi, 338 p. : ill. ; 23 cm.
Call Number HD69.B7 B575 2010
Dewey Decimal Classification 306.3/4
Summary "This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
Bibliography, etc. Note Includes bibliographical references and index.
Added Author Aronczyk, Melissa.
Powers, Devon.
Series Popular culture & everyday life ; v. 21.
Record Appears in On-Campus Resources > Books
All Resources
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Performing the brand : art, entertainment, and entrepreuneurship.

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