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000436063 001__ 436063
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000436063 008__ 100225s2010\\\\nyua\\\\\b\\\\001\0\eng\\
000436063 010__ $$a  2010008209
000436063 020__ $$a9781433106217 (pbk. : alk. paper)
000436063 020__ $$a1433106213 (pbk. : alk. paper)
000436063 020__ $$a9781433106224 (alk. paper)
000436063 020__ $$a1433106221 (alk. paper)
000436063 035__ $$a(OCoLC)ocn531718957
000436063 035__ $$a436063
000436063 040__ $$aDLC$$cDLC$$dYDX$$dYDXCP$$dBWX$$dCDX$$dLML$$dOHX$$dGWDNB$$dHEBIS
000436063 049__ $$aISEA
000436063 05000 $$aHD30.3$$b.G655 2010
000436063 08200 $$a658.4/5$$222
000436063 1001_ $$aGoodman, Michael B.,$$d1949-
000436063 24510 $$aCorporate communication :$$bstrategic adaptation for global practice /$$cMichael B. Goodman, Peter B. Hirsch.
000436063 260__ $$aNew York :$$bPeter Lang,$$cc2010.
000436063 300__ $$axix, 238 p. :$$bill. ;$$c26 cm.
000436063 504__ $$aIncludes bibliographical references and index.
000436063 5050_ $$aAdapting to radical changes in business and media : a corporate communication vision for the future -- Leadership capabilities : the core competencies for corporations and executives -- Corporate communication and Web 2.0 -- Strategic ethical relationships : trust and integrity -- Corporate culture's increased significance -- Economic factors -- Precedent : the history of communication in corporations -- Philosophy : the engineering of consent and process : strategic and tactical models -- Performance : the measures that determine the success of communication -- Corporate communication : the way forward -- Guideline A: corporate communication strategy and policy -- Guideline B: crisis communication -- Guideline C: media relations -- Guideline D: employee relations -- Guideline E: global relations -- Guideline F: corporate citizenship and table of organizations -- Guideline G: core competencies for corporate communication -- Guideline H: investor relations and sustainability -- Guideline I: transparency and disclosure -- Guideline J: reputation management -- Guideline K: transaction communication -- Guideline L: affiliate relations -- Guideline M: thought leadership and executive relationship management -- Guideline N: social media and corporate blogging.
000436063 650_0 $$aCommunication in management.
000436063 650_0 $$aCorporations$$xPublic relations.
000436063 650_0 $$aInternational cooperation.
000436063 7001_ $$aHirsch, Peter B.
000436063 85200 $$bgen$$hHD30.3$$i.G655$$i2010
000436063 909CO $$ooai:library.usi.edu:436063$$pGLOBAL_SET
000436063 980__ $$aBIB
000436063 980__ $$aBOOK