@article{436144,
      author = {Mathewson, James, and Donatone, Frank. and Fishel,  Cynthia.},
      url = {http://library.usi.edu/record/436144},
      title = {Audience, relevance, and search : targeting Web audiences  with relevant content /},
      publisher = {IBM Press/Pearson,},
      recid = {436144},
      pages = {xxvii, 177 p. :},
      address = {Upper Saddle River, NJ :},
      year = {2010},
}