TY  - BOOK
T1  - Audience, relevance, and search :targeting Web audiences with relevant content /
DA  - c2010.
CY  - Upper Saddle River, NJ :
AU  - Mathewson, James,
AU  - Donatone, Frank.
AU  - Fishel, Cynthia.
CN  - PN171.O55
CN  - PN171.O55
PB  - IBM Press/Pearson,
PP  - Upper Saddle River, NJ :
PY  - c2010.
ID  - 436144
KW  - Online authorship.
KW  - Web usage mining.
KW  - Web sites
KW  - Web search engines.
KW  - Internet users.
KW  - Internet marketing.
SN  - 9780137004201 (pbk. : alk. paper)
SN  - 0137004206 (pbk. : alk. paper)
TI  - Audience, relevance, and search :targeting Web audiences with relevant content /
ER  -