000436144 000__ 01611cam\a2200337\a\4500
000436144 001__ 436144
000436144 005__ 20210513152321.0
000436144 008__ 100311s2010\\\\njua\\\\\b\\\\001\0\eng\\
000436144 010__ $$a  2010006751
000436144 020__ $$a9780137004201 (pbk. : alk. paper)
000436144 020__ $$a0137004206 (pbk. : alk. paper)
000436144 035__ $$a(OCoLC)ocn457156730
000436144 035__ $$a436144
000436144 040__ $$aDLC$$cDLC$$dYDX$$dUKM$$dBTCTA$$dYDXCP$$dBWK$$dBWX$$dCDX$$dTTS$$dBDX
000436144 049__ $$aISEA
000436144 05000 $$aPN171.O55$$bM38 2010
000436144 08200 $$a006.3$$222
000436144 1001_ $$aMathewson, James,$$d1963-
000436144 24510 $$aAudience, relevance, and search :$$btargeting Web audiences with relevant content /$$cJames Mathewson, Frank Donatone, Cynthia Fishel.
000436144 260__ $$aUpper Saddle River, NJ :$$bIBM Press/Pearson,$$cc2010.
000436144 300__ $$axxvii, 177 p. :$$bill. ;$$c24 cm.
000436144 504__ $$aIncludes bibliographical references and index.
000436144 5050_ $$aWriting for Web users implies writing for search engines -- How the Web medium has evolved from its print origins -- Writing relevant content for the Web audience -- Discovering and using popular keywords to attract your target audience -- Engaging with your Web visitors through more targeted search referrals -- Developing a search-optimized site architecture -- Gaining credibility through pagerank -- Capturing social media opportunities -- Measuring Web content effectiveness.
000436144 650_0 $$aOnline authorship.
000436144 650_0 $$aWeb usage mining.
000436144 650_0 $$aWeb sites$$xDesign.
000436144 650_0 $$aWeb search engines.
000436144 650_0 $$aInternet users.
000436144 650_0 $$aInternet marketing.
000436144 7001_ $$aDonatone, Frank.
000436144 7001_ $$aFishel, Cynthia.
000436144 85200 $$bgen$$hPN171.O55$$iM38$$i2010
000436144 909CO $$ooai:library.usi.edu:436144$$pGLOBAL_SET
000436144 980__ $$aBIB
000436144 980__ $$aBOOK