Audience, relevance, and search : targeting Web audiences with relevant content / James Mathewson, Frank Donatone, Cynthia Fishel.
Mathewson, James, 1963-; Donatone, Frank.; Fishel, Cynthia.
2010
PN171.O55 M38 2010 (Mapit)
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Title Audience, relevance, and search : targeting Web audiences with relevant content / James Mathewson, Frank Donatone, Cynthia Fishel.
Author Mathewson, James, 1963-
ISBN 9780137004201 (pbk. : alk. paper)
0137004206 (pbk. : alk. paper)
Imprint Upper Saddle River, NJ : IBM Press/Pearson, c2010.
Language English
Description xxvii, 177 p. : ill. ; 24 cm.
Call Number PN171.O55 M38 2010
Dewey Decimal Classification 006.3
Bibliography, etc. Note Includes bibliographical references and index.
Added Author Donatone, Frank.
Fishel, Cynthia.
Record Appears in On-Campus Resources > Books
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Writing for Web users implies writing for search engines
How the Web medium has evolved from its print origins
Writing relevant content for the Web audience
Discovering and using popular keywords to attract your target audience
Engaging with your Web visitors through more targeted search referrals
Developing a search-optimized site architecture
Gaining credibility through pagerank
Capturing social media opportunities
Measuring Web content effectiveness.

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