Curation nation : how to win in a world where consumers are creators / Steven Rosenbaum.
Rosenbaum, Steven C.
2011
HM742 .R67 2011 (Mapit)
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Title Curation nation : how to win in a world where consumers are creators / Steven Rosenbaum.
Author Rosenbaum, Steven C.
ISBN 9780071760393
0071760393
Imprint New York : McGraw-Hill, c2011.
Language English
Description xiv, 284 p. : ill. ; 24 cm.
Call Number HM742 .R67 2011
Dewey Decimal Classification 658.8/02
Summary Creating content is easy: finding what matters is hard. Fortunately there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant. Rosenbaum gathers together insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies.
Bibliography, etc. Note Includes bibliographical references and index.
Record Appears in On-Campus Resources > Books
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Machine generated contents note: 1.Curation: What Is It?
2.The History of Curation
3.Big-Time Curators on the Rise
4.Consumer Conversations and Curation
5.Content Entrepreneurs: The New Curation Class
6.Tools and Techniques
7.Magazines and Curation
8.Naysayers
9.Web Platforms Embrace Curation
10.Brands: Curating Your Consumer
11.Networks: Writing Inside a Curated Community
12.The Micronets
13.What is Your Content Strategy?
14.Facebooking the Future and Trending Toward Twitter
15.Are Content Aggregators Vampires?
16.Finance, Curation, and Privacy.

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