Brand aid [electronic resource] : shopping well to save the world / Lisa Ann Richey and Stefano Ponte.
Richey, Lisa Ann.; Ponte, Stefano.
2011
HC60 .R482 2011eb
Available Online

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Title Brand aid [electronic resource] : shopping well to save the world / Lisa Ann Richey and Stefano Ponte.
Author Richey, Lisa Ann.
ISBN 9780816676675 (electronic book)
9780816665457
9780816665464
Publication Details Minneapolis [Minn.] : University of Minnesota Press, c2011.
Language English
Description 1 online resource (xv, 253 p.) : ill.
Call Number HC60 .R482 2011eb
Dewey Decimal Classification 361.2/6
Note "A Quadrant Book."
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Ponte, Stefano.
Available in Other Form Brand aid.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Introduction: RED and the reinvention of international aid
Band aid to brand aid: celebrity experts and expert celebrities
The rock man's burden: fair vanity and virtual salvation
Saving Africa: AIDS and the rebranding of aid
Hard commerce: corporate social responsibility for distant others
Doing good by shopping well: the rise of "causumer" culture
Conclusion: celebrities, consumers, and everyone else.

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