000436322 000__ 02259cam\a2200469\a\4500 000436322 001__ 436322 000436322 005__ 20211101164224.0 000436322 006__ m\\\\\o\\d\\\\\\\\ 000436322 007__ cr\cn\nnnunnun 000436322 008__ 120413s2011\\\\mnua\\\\ob\\\\001\0\eng\d 000436322 010__ $$z2010044990 000436322 020__ $$a9780816676675$$q(electronic book) 000436322 020__ $$z9780816665457 000436322 020__ $$z9780816665464 000436322 035__ $$a(OCoLC)ocn713022627 000436322 035__ $$a(CaPaEBR)ebr10461002 000436322 035__ $$a(MiAaPQ)EBC678664 000436322 035__ $$a436322 000436322 040__ $$aCaPaEBR$$cCaPaEBR 000436322 043__ $$ad------ 000436322 05014 $$aHC60$$b.R482 2011eb 000436322 08204 $$a361.2/6$$222 000436322 1001_ $$aRichey, Lisa Ann. 000436322 24510 $$aBrand aid$$h[electronic resource] :$$bshopping well to save the world /$$cLisa Ann Richey and Stefano Ponte. 000436322 260__ $$aMinneapolis [Minn.] :$$bUniversity of Minnesota Press,$$cc2011. 000436322 300__ $$a1 online resource (xv, 253 p.) :$$bill. 000436322 500__ $$a"A Quadrant Book." 000436322 504__ $$aIncludes bibliographical references and index. 000436322 5050_ $$aIntroduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. 000436322 506__ $$aAccess limited to authorized users. 000436322 588__ $$aDescription based on print version record. 000436322 650_0 $$aEconomic assistance$$zDeveloping countries. 000436322 650_0 $$aCelebrities$$xPolitical activity. 000436322 650_0 $$aSocial entrepreneurship. 000436322 650_0 $$aSocial responsibility of business. 000436322 650_0 $$aBranding (Marketing)$$xSocial aspects. 000436322 650_0 $$aConsumption (Economics)$$xSocial aspects. 000436322 7001_ $$aPonte, Stefano. 000436322 77608 $$iPrint version:$$aRichey, Lisa Ann.$$tBrand aid.$$dMinneapolis : University of Minnesota Press, 2011$$z9780816665457$$z9780816665464$$w(DLC) 2010044990$$w(OCoLC)671573437 000436322 8520_ $$bacq 000436322 85280 $$bebk$$hProQuest Ebook Central 000436322 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=678664$$zOnline Access 000436322 909CO $$ooai:library.usi.edu:436322$$pGLOBAL_SET 000436322 980__ $$aEBOOK 000436322 980__ $$aBIB 000436322 982__ $$aEbook 000436322 983__ $$aOnline