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The quintessence of strategic management [electronic resource] : what you really need to know to survive in business / Philip Kotler, Roland Berger, Nils Bickhoff.

Kotler, Philip.; Berger, Roland.; Bickhoff, Nils.
2010
HD30.28 .K68 2010eb
Available Online
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Title
The quintessence of strategic management [electronic resource] : what you really need to know to survive in business / Philip Kotler, Roland Berger, Nils Bickhoff.
Author
Kotler, Philip.
ISBN
9783642145445 (electronic book)
3642145442 (electronic book)
9783642145438
3642145434
Published
Heidelberg : Springer, [2010]
Copyright
©2010
Language
English
Description
1 online resource (vii, 129 pages) : illustrations
Call Number
HD30.28 .K68 2010eb
Summary
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (including the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Bibliography, etc. Note
Includes bibliographical references (p. [127]-129).
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Berger, Roland.
Bickhoff, Nils.
Available in Other Form
Quintessence of strategic management.
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Table of Contents
Introduction: Essential Strategy Know-How and Nothing More
1 Strategy and Strategic Management: A First Basic Understanding
1.1 What is Strategy and How is it Developed?
1.2 The Theoretical Response: Strategy as an Integrated Concept
1.3 The Process-Based Response: Strategic Planning- An Organized Understanding of Strategy Processes
1.4 The Innovative Response: Creative Rule-Breaking as an Alternative Way of Executing Strategy Processes
2 Strategic Frames of Reference: The KeyTools of Strategy Determination, their Principles, and How they Interact.

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