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Key concepts in marketing [electronic resource] / Jim Blythe.

Blythe, Jim.
2009
HF5415 .B4852 2009eb
Available Online
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Title
Key concepts in marketing [electronic resource] / Jim Blythe.
Author
Blythe, Jim.
Spine Title
Marketing
ISBN
9780857029546 (electronic bk.)
0857029541 (electronic bk.)
9781847874986
1847874983
9781847874993
1847874991
Publication Details
Los Angeles, Calif. ; London : SAGE, 2009.
Language
English
Description
1 online resource (ix, 219 p.) : ill.
Call Number
HF5415 .B4852 2009eb
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Series
SAGE key concepts.
Available in Other Form
Key concepts in marketing.
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Online Resources > Ebooks
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pt. 1. Customers and markets
pt. 2. The offer
pt. 3. Approaching customers
pt. 4. Promotion.

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