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Table of Contents
Section 1. Memory: remembering what we know. 1. Aesthetics: enjoy the ride. Truth and beauty : Beauty is as beauty does
Intuition and creativity
Synchronicity
Wabi-sabi and grunge
Emptiness and simplicity : Emptiness as a philosophical and visual design application
Putting it into practice
2. Efficiency: go with the flow. The economics of nature : Value-driven design ; Design's purpose
Problem solving: Different strokes with effective results : Creative ideas used skillfully
Creatives on the creative process
Putting it into practice
3. Nature's ethics: everyone's business. Natural guidelines for ethical design : 12 design principles from nature
Abundance and limits : Information design: discerning and distilling beautifully
Intention and invention
Mutation : An international design response to a manmade disaster ; Street galleries
Ethics in education: rethinking how and what we teach : School of visual arts/New York City ; Carnegie Mellon University/Pittsburgh
Upcycled design: applying nature's principles to personal design : The common denominator between aesthetics, efficiency, and ethics
Section 2. Matter: Understand and create. 4. Patterns: nature's dynamics. Energy visualized : What is pattern? ; How natural patterns are relevant to design ; Capturing the energy of your design ; Transforming energy as a design
The patterns : Patterns of movement ; Patterns of regeneration and connectivity ; Patterns that stack and pack
A sounding board for visuals
Putting it into practice
5. Shapes: nature's vocabulary. Shape-speak : Defining extraordinariness with numbers ; Shapes as truths ; A universe of freedoms ; Human translations of shape
"In form" yourself by understanding shapes : The circle ; Intersecting lines ; The triangle ; The square ; The spiral
Putting it into practice
6. The elements: nature's sensuality. Color your world : Light creates color ; Color form ; The noncolor colors ; The changing ways of color ; A natural palette
Using nature's elements in design : Nature shares genius ; The classical elements
Putting it into practice
Section 3. Motion: the experience enhanced. 7. Structure: building beauty. Structural flow : Structural forms ; The state of flow
Design's structural vocabulary : Elements ; Technique and quality ; Process and method ; Principles
1+1=3; the Gestalt principles : Figure/ground ; Closure or completion ; Continuance ; Similarity ; Proximity
8. Symmetry: a balancing act in two or more parts. Three basic symmetries : Translation symmetry ; Reflection symmetry ; Rotation symmetry
Tessellations
Asymmetry
Putting it into practice
9. Messaging: a meaningful medium. The how and why of meaning : Symbols and the natural state ; Symbols and the altered state ; The symbolic metaphor in design
Scaling across time and space : Designs that scale: spanning culture, trend, and time
The hidden relationship : The hidden, seen.
Intuition and creativity
Synchronicity
Wabi-sabi and grunge
Emptiness and simplicity : Emptiness as a philosophical and visual design application
Putting it into practice
2. Efficiency: go with the flow. The economics of nature : Value-driven design ; Design's purpose
Problem solving: Different strokes with effective results : Creative ideas used skillfully
Creatives on the creative process
Putting it into practice
3. Nature's ethics: everyone's business. Natural guidelines for ethical design : 12 design principles from nature
Abundance and limits : Information design: discerning and distilling beautifully
Intention and invention
Mutation : An international design response to a manmade disaster ; Street galleries
Ethics in education: rethinking how and what we teach : School of visual arts/New York City ; Carnegie Mellon University/Pittsburgh
Upcycled design: applying nature's principles to personal design : The common denominator between aesthetics, efficiency, and ethics
Section 2. Matter: Understand and create. 4. Patterns: nature's dynamics. Energy visualized : What is pattern? ; How natural patterns are relevant to design ; Capturing the energy of your design ; Transforming energy as a design
The patterns : Patterns of movement ; Patterns of regeneration and connectivity ; Patterns that stack and pack
A sounding board for visuals
Putting it into practice
5. Shapes: nature's vocabulary. Shape-speak : Defining extraordinariness with numbers ; Shapes as truths ; A universe of freedoms ; Human translations of shape
"In form" yourself by understanding shapes : The circle ; Intersecting lines ; The triangle ; The square ; The spiral
Putting it into practice
6. The elements: nature's sensuality. Color your world : Light creates color ; Color form ; The noncolor colors ; The changing ways of color ; A natural palette
Using nature's elements in design : Nature shares genius ; The classical elements
Putting it into practice
Section 3. Motion: the experience enhanced. 7. Structure: building beauty. Structural flow : Structural forms ; The state of flow
Design's structural vocabulary : Elements ; Technique and quality ; Process and method ; Principles
1+1=3; the Gestalt principles : Figure/ground ; Closure or completion ; Continuance ; Similarity ; Proximity
8. Symmetry: a balancing act in two or more parts. Three basic symmetries : Translation symmetry ; Reflection symmetry ; Rotation symmetry
Tessellations
Asymmetry
Putting it into practice
9. Messaging: a meaningful medium. The how and why of meaning : Symbols and the natural state ; Symbols and the altered state ; The symbolic metaphor in design
Scaling across time and space : Designs that scale: spanning culture, trend, and time
The hidden relationship : The hidden, seen.