IPTV and Internet video [electronic resource] : expanding the reach of television broadcasting / Howard Greenfield and Wes Simpson.

IPTV and Internet video [electronic resource] : expanding the reach of television broadcasting / Howard Greenfield and Wes Simpson.

Second edition.

9780080963341 (electronic bk.)
9780240812458

Burlington, MA : Focal Press, [2009]

©2009

English

1 online resource (xxiv, 217 pages) : illustrations

TK5105.887 .S56 2009eb

384.550285/4678

Make the right IPTV business decisions with a thorough understanding of the technology and the business implications of the broadband video revolution. Master key trends transforming the world of broadcast television and the Web with this guide to hardware, software, Internet applications and the wide range of alternative products and services. Explore why IP is the new gold standard for online video delivery and how it will be monetized. Understand the entire IPTV process, with clear explanations of complex technologies designed to help leaders make informed decisions and drive successful strategies. This comprehensive guide prepares you for IPTV's rapid deployment and future growth with features that include: Clear explanations of IPTV and Internet Video networks and applications Overviews of how the technical solutions are being turned into business models Reality Check perspectives in each chapter that illustrate theories with real-world case studies An expanded glossary that clarifies complex, technical jargon * Reality Check perspectives throughout each chapter tie theory to real-world case studies * Expanded glossary clarifies complex technical jargon * Includes clear explanations of complex technologies, for both technical and non-technical professionals.

Rev. ed. of IPTV and Internet video : new markets in television broadcasting / Wes Simpson & Howard Greenfield. 2007.

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