@article{437933,
      author = {Rizowy, Carlos G. and Crane, Robert.},
      url = {http://library.usi.edu/record/437933},
      title = {Latin American business cultures [electronic resource] /},
      publisher = {Palgrave Macmillan,},
      abstract = {Latin American Business Cultures gives an insight into the  mindsets of ten Latin American countries and the origins of  those mindsets. At the same time, the book describes the  practical applications of these insights to understanding  and doing business in those countries. Through the careful  delineations of the subtleties of the cultures of their  nations, the chapter contributors lead the reader to an  understanding bordering on compassion for their countries.  Armed with this cultural depth, the student or businessman  can thereafter deal with Latin America and its markets with  an enhanced perspective on the national way of thinking.  The three part structure of each chapter - history,  culture, business - gives the necessary tools to the  erstwhile student or businessperson of the region to deal  with the people of the ten countries with greater  sophistication. An introduction to the national history and  way of thinking can be key to business success in these  countries and can offset, to a certain degree, a lack of  fluency in Spanish or Portuguese.},
      recid = {437933},
      pages = {1 online resource (xix, 276 p.) :},
      address = {Houndmills, Basingstoke, Hampshire ;},
      year = {2011},
}