Advocacy [electronic resource] : championing ideas & influencing others / John A. Daly.

The politics of ideas
Communicate your idea with impact
Frame your message
Build your reputation, create a brand
Form alliances
Your idea is only as good as its story
Who's making the decision?
Network!
Timing is everything
Create persuasive messages
Make the idea matter
Make a memorable case
Demonstrate confidence
Steer meetings your way.