TY  - GEN
N2  - Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.--Publisher description.
AB  - Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.--Publisher description.
T1  - Liquid breadbeer and brewing in cross-cultural perspective /
DA  - 2011.
CY  - New York :
AU  - Schiefenhövel, Wulf,
AU  - Macbeth, Helen M.
VL  - v. 7
CN  - Proquest Ebook Central
CN  - GT2884
PB  - Berghahn Books,
PP  - New York :
PY  - 2011.
ID  - 438592
KW  - Drinking customs
KW  - Drinking of alcoholic beverages
KW  - Beer
KW  - Brewing
SN  - 9780857452160 (electronic bk.)
TI  - Liquid breadbeer and brewing in cross-cultural perspective /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=717891
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=717891
ER  -