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000438728 010__ $$z  2011023368
000438728 019__ $$a756898562$$a762325063
000438728 020__ $$a9781612491707$$q(electronic book)
000438728 020__ $$z9781557535856
000438728 020__ $$z9781612491714
000438728 035__ $$a(OCoLC)ocn768167296
000438728 035__ $$a(CaPaEBR)ebr10504547
000438728 035__ $$a(MiAaPQ)EBC3118987
000438728 035__ $$a438728
000438728 040__ $$aCaPaEBR$$cCaPaEBR
000438728 05014 $$aHQ759$$b.C54 2011eb
000438728 08204 $$a306.874/3$$223
000438728 1001_ $$aClements, Michal,$$d1963-
000438728 24510 $$aTuning into mom$$h[electronic resource] :$$bunderstanding America's most powerful consumer /$$cMichal Clements and Teri Lucie Thompson.
000438728 260__ $$aWest Lafayette, Ind. :$$bPurdue University Press,$$cc2011.
000438728 300__ $$a1 online resource (xiv, 185 p.) :$$bill.
000438728 504__ $$aIncludes bibliographical references and index.
000438728 5050_ $$aTuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion : brand sweet spots and actions.
000438728 506__ $$aAccess limited to authorized users.
000438728 520__ $$aAmerican mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy. -- Book Description.
000438728 588__ $$aDescription based on print version record.
000438728 650_0 $$aMothers$$zUnited States$$xAttitudes.
000438728 650_0 $$aConsumer behavior$$zUnited States.
000438728 650_0 $$aConsumers' preferences$$zUnited States.
000438728 650_0 $$aRelationship marketing$$zUnited States.
000438728 7001_ $$aThompson, Teri Lucie,$$d1956-
000438728 77608 $$iPrint version:$$aClements, Michal, 1963-$$tTuning into mom.$$dWest Lafayette, Ind. : Purdue University Press, c2011$$z9781557535856$$w(DLC) 2011023368$$w(OCoLC)706019520
000438728 8520_ $$bacq
000438728 85280 $$bebk$$hProQuest Ebook Central
000438728 85280 $$bebk$$hProQuest Ebook Central Academic Complete
000438728 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3118987$$zOnline Access
000438728 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3118987$$zOnline Access
000438728 909CO $$ooai:library.usi.edu:438728$$pGLOBAL_SET
000438728 980__ $$aEBOOK$$aEBOOK
000438728 980__ $$aBIB
000438728 982__ $$aEbook
000438728 983__ $$aOnline