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Table of Contents
An admission
Prologue
The happiness factory
Give 'em enough Coke
Serious charges
The hush money that didn't stay quiet
'Chile'
The days of the great Coke pledge
May contain traces of child labour
Dodge city
Let them dig wells
Interlude : connecting
India : a prequel
Kuriji
Gas
The fizz man's burden
India : a postquel
Second fattest in the infants
Belching out the devil
We're on the road to Delaware
Postscript: Brand loyalty.
Prologue
The happiness factory
Give 'em enough Coke
Serious charges
The hush money that didn't stay quiet
'Chile'
The days of the great Coke pledge
May contain traces of child labour
Dodge city
Let them dig wells
Interlude : connecting
India : a prequel
Kuriji
Gas
The fizz man's burden
India : a postquel
Second fattest in the infants
Belching out the devil
We're on the road to Delaware
Postscript: Brand loyalty.