The Olympic Games effect [electronic resource] : how sports marketing builds strong brands / John A. Davis.
2012
GV721.5 .D38 2012eb
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Title
The Olympic Games effect [electronic resource] : how sports marketing builds strong brands / John A. Davis.
Edition
Revised and updated.
ISBN
9781118171691 (electronic book)
1118171691 (electronic book)
9781118171714 (electronic book)
1118171713 (electronic book)
9786613432223 (electronic book)
6613432229 (electronic book)
1118171691 (electronic book)
9781118171714 (electronic book)
1118171713 (electronic book)
9786613432223 (electronic book)
6613432229 (electronic book)
Publication Details
Singapore ; Hoboken, NJ : John Wiley, c2012.
Language
English
Description
1 online resource (xviii, 398 p.) : ill.
Call Number
GV721.5 .D38 2012eb
Dewey Decimal Classification
796.0698
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorzied users.
Source of Description
Description based upon print version of record.
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