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Introduction / Andrew C. Billings
Keeping score: reflections and suggestions for scholarship in sports and media / Walter Gantz
Theorizing the sports-television dream marriage: why sports fit television so well / Michael Real
The power of a fragmented collective: radical pluralist feminism and technologies of the self in the sports blogosphere / Marie Hardin
Mocking the fan for fun and profit: sports dirt, fanship identity, and commercial narratives / Lawrence A. Wenner
Fair ball?: exploring the relationship between media sports and viewer morality / Arthur A. Raney
Sports media: beyond broadcasting, beyond sports, beyond societies? / David Rowe
Tweets and blogs: transformative, adversarial, and integrative developments in sports media / Jimmy Sanderson and Jeffrey W. Kassing
From analysis to aggression: the nature of fan emotion, cognition and behavior in Internet sports communities / Lance V. Porter, Chris Wood, and Vincent L. Benigni
The less you say: an initial study of gender coverage in sports on Twitter / Lauren Reichart Smith
Sport, identities, and consumption: the construction of sport at ESPN.com / Lindsey J. Meân
Reaction time: assessing the record and advancing a future of sports media scholarship / Andrew C. Billings.

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