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Machine generated contents note: 1. Organizational Aesthetics
Introduction: the aesthetic gaze
Aesthetic examples
Constancy and variation
the aesthetic relevance
The aesthetic
an interim conclusion
The artistic, the erotic and the religious
The work
Aesthetic seduction
The sensed, the imagined and the attuned
Basic forms of attunedness
From attunedness to feeling
The aesthetic management of organizations
Attunedness and feeling in organizations
Aesthetics and strategy
What is aesthetic strategy?
The external relationship between art and organization
The inner relationship between aesthetics and organization
Summary: the distinctive character of aesthetic communication
Six aesthetic domains
An aesthetic profile?
2. The Organizational Image
The authoritative description
The problem of power
From singular to plural
Identity, vision, image: initial remarks
Branding
Symbol of totality
Identity and image: the suspicion of deception
Identity as an effective illusion
Mass media
Reconstruction of the difference between identity and image
Handling normal ambivalence
Myth, presentation and vision
The professional construction of an image
Transition to rhetoric: symbol and function
3. Organizational Rhetoric
A rhetorical problem
A shift in the balance between reason and rhetoric
Reason and emotion
Logos
Pathos
Pathos-management
Ethos
Ethos or aesthetics?
The rhetoric of management
Rhetorical rituals: necessary illusions
Transition to narratives
Collision of considerations
Design in organizations
The invisible, the symbolic and the desired
Design and image
Design between variation and constancy
Transition to advertising
6. Organizational Advertising
Omnipresent appeal
Three theses: desire, imitation, compensation
The world of advertising
The rhetoric of advertising images
The artifice of advertising
some examples
The rhetoric of advertising text
Genre, self-reference, autocommunication and second-order advertising
Luxury and prestige
Transition to architecture
7. Organizational Architecture
The house
Constancy and variation
To dwell and to build
From cave to house
Architecture as communication
Denotation and connotation
The struggle between criteria
Architecture as rhetoric
The codes of architecture: identity and symbolism
The first code: identity
The second code: symbolism
The dimensions of meaning
The interplay of meanings: B&O's headquarters
8. Conclusion.
Introduction: the aesthetic gaze
Aesthetic examples
Constancy and variation
the aesthetic relevance
The aesthetic
an interim conclusion
The artistic, the erotic and the religious
The work
Aesthetic seduction
The sensed, the imagined and the attuned
Basic forms of attunedness
From attunedness to feeling
The aesthetic management of organizations
Attunedness and feeling in organizations
Aesthetics and strategy
What is aesthetic strategy?
The external relationship between art and organization
The inner relationship between aesthetics and organization
Summary: the distinctive character of aesthetic communication
Six aesthetic domains
An aesthetic profile?
2. The Organizational Image
The authoritative description
The problem of power
From singular to plural
Identity, vision, image: initial remarks
Branding
Symbol of totality
Identity and image: the suspicion of deception
Identity as an effective illusion
Mass media
Reconstruction of the difference between identity and image
Handling normal ambivalence
Myth, presentation and vision
The professional construction of an image
Transition to rhetoric: symbol and function
3. Organizational Rhetoric
A rhetorical problem
A shift in the balance between reason and rhetoric
Reason and emotion
Logos
Pathos
Pathos-management
Ethos
Ethos or aesthetics?
The rhetoric of management
Rhetorical rituals: necessary illusions
Transition to narratives
Collision of considerations
Design in organizations
The invisible, the symbolic and the desired
Design and image
Design between variation and constancy
Transition to advertising
6. Organizational Advertising
Omnipresent appeal
Three theses: desire, imitation, compensation
The world of advertising
The rhetoric of advertising images
The artifice of advertising
some examples
The rhetoric of advertising text
Genre, self-reference, autocommunication and second-order advertising
Luxury and prestige
Transition to architecture
7. Organizational Architecture
The house
Constancy and variation
To dwell and to build
From cave to house
Architecture as communication
Denotation and connotation
The struggle between criteria
Architecture as rhetoric
The codes of architecture: identity and symbolism
The first code: identity
The second code: symbolism
The dimensions of meaning
The interplay of meanings: B&O's headquarters
8. Conclusion.