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Mediawriting [electronic resource] : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.

Whitaker, Wayne R., 1940-2020.; Ramsey, Janet E.; Smith, Ronald D., 1948-2020.
2011
P96.A83 .W5 2011eb
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Title
Mediawriting [electronic resource] : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
Author
Whitaker, Wayne R., 1940-2020.
Edition
Second edition.
ISBN
9781135620431 (electronic bk.)
1135620431 (electronic bk.)
9780805846881
0805846883
Published
[Boca Raton] : Taylor & Francis, 2011.
Language
English
Description
1 online resource (xxii, 424 pages) : illustrations
Call Number
P96.A83 .W5 2011eb
Dewey Decimal Classification
808/.066302
Summary
Explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts.
Note
Print version originally published: Mahwah, N.J. : L. Erlbaum Associates, 2004.
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Ramsey, Janet E.
Smith, Ronald D., 1948-2020.
Available in Other Form
Mediawriting.
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Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Communication theory and news values
Ethical and legal issues in media writing
Research in communication
Basics of writing and editing
Basic news stories
Interviewing
Reporting what others say
Obituaries, rewrites, and roundups
Feature writing
Writing broadcast copy
Reporting for radio and TV
Public relations writing in organizational media
Public relations writing in the news media
Public relations writing in promotional media.

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