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Table of Contents
Introduction
1: Profession Of Landscape Architecture And Professionalism
Brief history of the profession
Professional career tracks
Professional licensure
Professional development
Professional societies
Influence of technology on the landscape architecture profession
2: Clients And Projects
Who are the landscape architect's clients?
What elements determine the landscape architect's clients?
Landscape architecture projects
Architectural and engineering clients
Public-sector clients
3: Case Studies
HNTB corporation: large multidisciplinary A/E firm
Large landscape architecture firms
Acacia Group, Inc: Small Landscape Architecture Firm
Valley Crest Landscape Development: large integrated design-build firm
Denver Service Center, National Park Service: public practice
Rain Bird: corporate practice
4: Professional-Practice Relationships
Prime-consulting relationships
Multiple direct consulting relationships
Subconsulting relationships
Landscape architect/owner relationship
Landscape architect/allied professional relationship
Landscape architect/contractor relationship
Landscape architect/general public relationship
5: Finance
Six considerations for raising funds
Three phases of financing a firm
Equity financing
Debt financing
How lenders evaluate a loan request
Trade credit
Summary-planning, action, adjustment
6: Accounting
Landscape architect as financial manager
Financial accounting information
Financial management information
Financial accounting systems
Recording financial information-elementary accounting
Selecting an accountant
Accounting software
Overview of accounting: six integrated components
7: Business Administration And Record Keeping
Job number-the key to office administration
Time keeping
Filing and records management
Landscape architecture office files and records management
Vacations, holidays, and sick leave or paid time off
Product information files, technical resources, and code information
Payroll administration
Employer's tax administration
Tax status of nonwage payments to employees
8: Marketing
Strategic plan
Marketing plan
Marketing tools and the promotion mix
Marketing payoff
Market expansion-entering new markets
Marketing staff
9: Contracts
Contract basics
Contracts with clients-professional services contract formats
Elements of a professional services contract with a client
Employment agreements
Negotiating a contract
Important elements and useful contract clauses
10: Project Management
What is project management?
Planning, scoping, and organizing the project
Setting up tracking systems
Tracking a project and developing strategies when a project is over budget or off schedule
Selecting and organizing staff
Directing and motivating projects staff
Serving the client and developing a friendly relationship
Providing technical supervision for the project staff
Taking part in performance reviews of technical staff
Managing construction observation services
Summary
11: Business And Personnel Law
Legal environment of professional practice
Discrimination
Protecting the general public, the environment, and the consumer
Index.
1: Profession Of Landscape Architecture And Professionalism
Brief history of the profession
Professional career tracks
Professional licensure
Professional development
Professional societies
Influence of technology on the landscape architecture profession
2: Clients And Projects
Who are the landscape architect's clients?
What elements determine the landscape architect's clients?
Landscape architecture projects
Architectural and engineering clients
Public-sector clients
3: Case Studies
HNTB corporation: large multidisciplinary A/E firm
Large landscape architecture firms
Acacia Group, Inc: Small Landscape Architecture Firm
Valley Crest Landscape Development: large integrated design-build firm
Denver Service Center, National Park Service: public practice
Rain Bird: corporate practice
4: Professional-Practice Relationships
Prime-consulting relationships
Multiple direct consulting relationships
Subconsulting relationships
Landscape architect/owner relationship
Landscape architect/allied professional relationship
Landscape architect/contractor relationship
Landscape architect/general public relationship
5: Finance
Six considerations for raising funds
Three phases of financing a firm
Equity financing
Debt financing
How lenders evaluate a loan request
Trade credit
Summary-planning, action, adjustment
6: Accounting
Landscape architect as financial manager
Financial accounting information
Financial management information
Financial accounting systems
Recording financial information-elementary accounting
Selecting an accountant
Accounting software
Overview of accounting: six integrated components
7: Business Administration And Record Keeping
Job number-the key to office administration
Time keeping
Filing and records management
Landscape architecture office files and records management
Vacations, holidays, and sick leave or paid time off
Product information files, technical resources, and code information
Payroll administration
Employer's tax administration
Tax status of nonwage payments to employees
8: Marketing
Strategic plan
Marketing plan
Marketing tools and the promotion mix
Marketing payoff
Market expansion-entering new markets
Marketing staff
9: Contracts
Contract basics
Contracts with clients-professional services contract formats
Elements of a professional services contract with a client
Employment agreements
Negotiating a contract
Important elements and useful contract clauses
10: Project Management
What is project management?
Planning, scoping, and organizing the project
Setting up tracking systems
Tracking a project and developing strategies when a project is over budget or off schedule
Selecting and organizing staff
Directing and motivating projects staff
Serving the client and developing a friendly relationship
Providing technical supervision for the project staff
Taking part in performance reviews of technical staff
Managing construction observation services
Summary
11: Business And Personnel Law
Legal environment of professional practice
Discrimination
Protecting the general public, the environment, and the consumer
Index.