TY - GEN N2 - Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. AB - Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. T1 - Ethical marketing and the new consumer/ DA - 2009. CY - Chichester, U.K. : AU - Arnold, Chris. CN - HF5415 PB - Wiley, PP - Chichester, U.K. : PY - 2009. ID - 440259 KW - Marketing KW - New Age consumers. TI - Ethical marketing and the new consumer/ LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=480454 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=480454 ER -